Past and Present

In 2018, SOM Tales of Perfume made its public debut in collaboration with Creative Chef Jasper Udink ten Cate during Dutch Design Week Eindhoven. During Milan Design Week 2019 Ventura Future, led by Margriet Vollenberg, SOM Tales of Perfume presented an interactive scent installation called ATMOS. A collaboration with design label GHYCZY was also presented at Masterly Milan 2019, curated by Nicole Uniquole. A participation in London Design Festival 2019 followed, curated by Lina Kanafani at MINTshop London. Later in 2019, SOM Tales of Perfume presented a new interactive installation, called OMNIA, during the Dutch Design Week 2019 at KAZERNE Home Of Design and the subsequent exhibition “Circular>Materialists.”. In March 2020, we participated in COLLECT 2020 Somerset House London and collaborated with Hans van Wolde / BRUT172 **, after which the Corona pandemic forced us to temporarily stand still.  Within a few weeks, the work was resumed in a different form, namely the design of smaller scent diffusers (Wall Jewels) to be able to experience enhanced wellbeing at home during lock downs.

In 2021, we successfully participated in Art The Hague and several publications followed, including a ten-page editorial in Residence magazine. In 2022, we successfully participated in the innovative Certosa Initiative | Milan Design Week 2022 and GLUE Amsterdam connected by design 2022. These exhibitions and publications, including Elle Decor Italia, Living Italia, la Repubblica and Volkskrant, resulted in new collaborations with renowned parties at home and abroad. 

In 2023, our works were selected by MINTshop and participated in London Design Festival 2023,  Later, SOM has collaborated with photographer Bas Meeuws for ARCADIA at Galerie Wilms, followed by exhibiting at HUM Gallery Lisbon and the creation of a SOM X HUM gallery bespoke perfume called “IN”. In 2024, Niek Schoenmakers / The Millen House curated our work for Collectible Brussels 2024, we participated in Maison & Objet 2024 Paris at Sordile furniture art and participated as a keynote speaker for PAN Podium at PAN Amsterdam 2024. In 2025, SOM and Judith Fanto collaborated on the perfume composed by SOM specifically for the bestselling literary novel Narcis. This perfume, called Bela Narcisa, is now nominated for the international Art & Olfaction Award 2026.

In April 2026, we are very proud to have collaborated in the first solo exhibition of renowned designer Rick Tegelaar at Milan Design Week 2026, creating a bespoke scent for Rick named Oasis, to complement his masterful Oasis exhibition. SOM is currently working on new bespoke perfumes for brands and private clients. There will be new developments in our experimenting with new diffusing techniques and composing using “isolates”, to make the craft of natural perfume even more sustainable and efficient.

*Black and white portrait Team SOM from left to right Sjaak Korsten, Juliette Wermenbol, Marielle Dupuits- Robbe, Yves Dupuits